Category AOB Branding Series
Capturing consumer’s hearts and minds
Last week, Art of Branding was invited by the Columbia Business School Alumni Club to speak on what makes brands successful and how to capture consumer’s hearts and minds. More than 50 executives from a variety of industries gathered in New York City at General Assembly’s office. The presentation was followed by a panel discussion […]
The Art of Branding: 3 Core Concepts You Need to Know
When asking people about branding, the usual response is for them to name some of the most well-known brands: Apple, McDonalds, Coca-Cola, and so on – we certainly know them when we see them. But when asked what “makes” a brand, the answers get fuzzier. It is intriguing that we as consumers are still very […]
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